﻿<?xml version="1.0" encoding="utf-8"?><!--RSS Genrated: Mon, 20 Apr 2026 06:33:56 GMT--><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:ev="http://purl.org/rss/1.0/modules/event/"><channel><title>The WasteVyne</title><link>https://www.thewastevyne.com:443/The-Vyne-news/ctl/rss/mid/392</link><atom:link href="https://www.thewastevyne.com:443/The-Vyne-news/ctl/rss/mid/392" rel="self" type="application/rss+xml" /><description>RSS document</description><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Aligning Marketing & Sales Through Market Intelligence]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/45/Aligning-Marketing-Sales-Through-Market-Intelligence</link><description><![CDATA[ The term marketing often gets reduced to promotional activities such as social media posts, email campaigns or website updates but that’s really just the surface. The real value of marketing comes ...]]></description><pubDate>Fri, 20 Mar 2026 10:49:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/45/Aligning-Marketing-Sales-Through-Market-Intelligence</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-45]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: Positioning an Independent Skip Operator for a High-Value Sale]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/44/Case-Study-Positioning-an-Independent-Skip-Operator-for-a-High-Value-Sale</link><description><![CDATA[   

  Client: Independent Skip Operator   

 The WasteVyne was commissioned to help prepare an independent skip hire business for sale. The company was a long-established, owner-run operator ...]]></description><pubDate>Tue, 03 Feb 2026 14:07:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/44/Case-Study-Positioning-an-Independent-Skip-Operator-for-a-High-Value-Sale</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-44]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: Improving Sales Effectiveness and Customer Retention]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/27/Case-Study-Improving-Sales-Effectiveness-and-Customer-Retention</link><description><![CDATA[   

   

   

   

   

  Client: High-volume commercial waste collection operator  

  Despite its strong market position, the client faced an above-average customer churn rate, with ...]]></description><pubDate>Fri, 23 Jan 2026 14:10:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/27/Case-Study-Improving-Sales-Effectiveness-and-Customer-Retention</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-27]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: AD & Food Waste Collections – Sales & Marketing Strategy Development]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/43/Case-Study-AD-Food-Waste-Collections-Sales-Marketing-Strategy-Development</link><description><![CDATA[   

 The WasteVyne was brought in to help shape a clearer, more effective sales and marketing strategy for a large anaerobic digestion (AD) facility operating across a defined regional catchment. ...]]></description><pubDate>Wed, 21 Jan 2026 13:33:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/43/Case-Study-AD-Food-Waste-Collections-Sales-Marketing-Strategy-Development</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-43]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: Driving Sustainable Innovation in Renewable Fuels]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/38/Case-Study-Driving-Sustainable-Innovation-in-Renewable-Fuels</link><description><![CDATA[   

   

   

   

  Client:  A leading European company making and supplying renewable fuels for homes and industry. 

  
The client needs to find reliable, low-carbon materials to ...]]></description><pubDate>Tue, 20 Jan 2026 15:08:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/38/Case-Study-Driving-Sustainable-Innovation-in-Renewable-Fuels</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-38]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Mapping Waste Wood Volumes]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/42/Mapping-Waste-Wood-Volumes</link><description><![CDATA[  Client: Waste Wood Collection & Treatment Operator  

 The client required a clear understanding of available waste wood volumes arising from regional waste treatment operators. They needed ...]]></description><pubDate>Mon, 19 Jan 2026 11:35:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/42/Mapping-Waste-Wood-Volumes</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-42]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: Identifying Ideal Prospects for High-Performance Baling Solutions]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/40/Case-Study-Identifying-Ideal-Prospects-for-High-Performance-Baling-Solutions</link><description><![CDATA[   

  Client :  Manufacturer of high-value CAPEX cardboard baling solutions  

 The client sought to build a strong pipeline of waste treatment and commercial customers, where purchasing ...]]></description><pubDate>Sat, 17 Jan 2026 11:40:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/40/Case-Study-Identifying-Ideal-Prospects-for-High-Performance-Baling-Solutions</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-40]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: Mapping DMR Volumes for Strategic Site Acquisition]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/41/Case-Study-Mapping-DMR-Volumes-for-Strategic-Site-Acquisition</link><description><![CDATA[  Client: Leading independent waste management and treatment organisation  

 The WasteVyne was engaged to assess Dry Mixed Recycling (DMR) volumes around several potential acquisition sites. The ...]]></description><pubDate>Fri, 16 Jan 2026 11:57:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/41/Case-Study-Mapping-DMR-Volumes-for-Strategic-Site-Acquisition</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-41]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: Building a targeted client pipeline for WEEE reprocessor]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/39/Case-Study-Building-a-targeted-client-pipeline-for-WEEE-reprocessor</link><description><![CDATA[   

   

   

  Client: Specialist treatment & reprocessor of WEEE (Waste Electrical & Electronic Equipment)  

 The client wanted to build a robust pipeline of local authority and ...]]></description><pubDate>Fri, 16 Jan 2026 11:18:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/39/Case-Study-Building-a-targeted-client-pipeline-for-WEEE-reprocessor</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-39]]></dc:identifier></item><item><dc:creator><![CDATA[Ken Davidson]]></dc:creator><title><![CDATA[Case Study: Customer Perception Gap Analysis for a Large UK Composter]]></title><link>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/33/Case-Study-Customer-Perception-Gap-Analysis-for-a-Large-UK-Composter</link><description><![CDATA[  Client: Large UK-based composting and organics recycling operator   

  Project Overview  

 The WasteVyne was commissioned to undertake an independent customer insight study to support the ...]]></description><pubDate>Thu, 15 Jan 2026 13:48:00 GMT</pubDate><guid>https://www.thewastevyne.com/The-Vyne-news/ArtMID/392/ArticleID/33/Case-Study-Customer-Perception-Gap-Analysis-for-a-Large-UK-Composter</guid><dc:identifier><![CDATA[0a1559e0-6846-4215-9ce2-d629681fd13a-33]]></dc:identifier></item></channel></rss>