Waste Management Company Uses Research To Provide Strategic Direction
Brief:
To gain feedback on a new compost/soil conditioner from potential customers within a specific geographical area.
Also to understand how this compared to competitor products, in order to fully inform a launch strategy.
Approach:
Telephone interviews and visits to identified businesses, within defined postcodes, were undertaken, to assess precise requirements and likely demand.
Results:
The research recommended the core sectors to focus upon, including pricing strategy, providing a more effective roll out of the product.
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