Waste Management Company Uses Research To Provide Strategic Direction
To gain feedback on a new compost/soil conditioner from potential customers within a specific geographical area.
Also to understand how this compared to competitor products, in order to fully inform a launch strategy.
Telephone interviews and visits to identified businesses, within defined postcodes, were undertaken, to assess precise requirements and likely demand.
The research recommended the core sectors to focus upon, including pricing strategy, providing a more effective roll out of the product.