Client: A high-volume waste collection operator

A multi-modal waste collection and recycling provider operating across multiple depots, serving high volume of business customers and generating multi million annual turnover.

Representing significant market share by customer number, the client had already captured much of the available local market. With strong national and regional competitors present, future growth was more likely to come from customer development rather than pure market expansion.

Case Study: AD & Food Waste Collections – Sales & Marketing Strategy Development

The WasteVyne was brought in to help shape a clearer, more effective sales and marketing strategy for a large anaerobic digestion (AD) facility operating across a defined regional catchment. The operator handled bulk food waste from some of the region’s largest food manufacturers, alongside a large-scale food waste bin collection service serving hospitality, retail and other commercial customers across the area.

Client: Leading European developer and supplier of renewable fuels for domestic and industrial sectors.

Challenge:

The client aims to enhance sustainability, reduce carbon exposure and lower reliance on traditional supply chains, while maintaining product performance and cost-effectiveness.

Client: Waste Wood Collection & Treatment Operator

Challenge

The client required a clear understanding of available waste wood volumes arising from regional waste treatment operators. They needed visibility of material availability along existing transport routes, also insight into complimentary material streams that could supplement core waste wood feedstock without increasing processing complexity or logistics costs.

Client: Manufacturer of high-value CAPEX cardboard baling solutions

Challenge:
The client sought to build a strong pipeline of waste treatment and commercial customers in a competitive market, where purchasing decisions are complex, long-term and driven by operational efficiency and total cost of ownership rather than upfront price alone.