For many small and medium-sized businesses, growth strategy is a paradox. Everyone agrees it's important, yet few have the time or resources to develop a plan that is both practical and executable.

Traditional market research and strategic planning can be costly and time-consuming. Even when completed, many plans end up sitting in a drawer while the demands of running the business take priority. The result is often a disconnect between marketing and sales, with both functions working hard but not always towards the same commercial objectives.

We set out to solve a simpler problem: could businesses use the information they already have to create a practical growth strategy that aligns marketing and sales and delivers measurable results?

The term marketing often gets reduced to promotional activities such as social media posts, email campaigns or website updates but that’s really just the surface. The real value of marketing comes from understanding the market itself. In a recent waste wood mapping project, this meant digging into where materials actually exist, how they’re classified, who operates in this sector and how and where they move. By analysing volumes and mapping routes, we created a clear, practical picture of genuine commercial opportunities.

Changes to landfill tax came into effect in April 2025 in England and Northern Ireland, with the standard rate increasing by 21% up to £126.15 per tonne and the lower rate by nearly 23% to £4.05 per tonne.

The question is will it promote more sustainable waste management practices and divert waste to other recovery/recycling options, as it is designed to do? Or will it be counter-productive and impact negatively on both households and businesses, at a time when companies are already struggling with increased operational costs?

If you are a manufacturing/industrial company looking for materials that you can repurpose/remanufacture, perhaps even using your existing technologies & know-how, then we would love to discuss how our sales agency approach could work for your organisation.  

Faced with a raft of environmental legislation, many manufacturers are rightly concerned about the significant costs to their businesses from the drive towards the circular economy.  Not least producer responsibility obligations, stringent recycling and decarbonisation targets.

However, sustainability measures are now increasingly embraced as an opportunity for product innovation. Once discarded materials are being repurposed and creating profitable revenue streams across a variety of different sectors, from plastics to wood, metal, paper, glass and aggregates.