Marketing often gets reduced to things like social media posts, email campaigns or website updates but that’s really just the surface. The real value of marketing comes from understanding the market itself. In a recent waste wood mapping project, this meant digging into where materials actually exist, how they’re classified and how they move. By analysing volumes and mapping routes, we created a clear, practical picture of where genuine commercial opportunities sit.

Changes to landfill tax came into effect in April 2025 in England and Northern Ireland, with the standard rate increasing by 21% up to £126.15 per tonne and the lower rate by nearly 23% to £4.05 per tonne.

The question is will it promote more sustainable waste management practices and divert waste to other recovery/recycling options, as it is designed to do? Or will it be counter-productive and impact negatively on both households and businesses, at a time when companies are already struggling with increased operational costs?

If you are a manufacturing/industrial company looking for materials that you can repurpose/remanufacture, perhaps even using your existing technologies & know-how, then we would love to discuss how our sales agency approach could work for your organisation.  

Faced with a raft of environmental legislation, many manufacturers are rightly concerned about the significant costs to their businesses from the drive towards the circular economy.  Not least producer responsibility obligations, stringent recycling and decarbonisation targets.

However, sustainability measures are now increasingly embraced as an opportunity for product innovation. Once discarded materials are being repurposed and creating profitable revenue streams across a variety of different sectors, from plastics to wood, metal, paper, glass and aggregates.

The waste sector is a key focus of discussion, with government pressure to reduce waste to landfill and to improve recycling rates, through taxation, initiatives such as the Deposit Return Scheme and even debated regulatory curbs on unnecessary disposal of goods by online retailers.