Case Study: Building a targeted client pipeline for WEEE reprocessor

Client: Specialist treatment & reprocessor of WEEE (Waste Electrical & Electronic Equipment)

Challenge
The client wanted to build a robust pipeline of local authority and commercial customers while differentiating themselves in a crowded WEEE treatment market. 

Approach
The WasteVyne developed a data-led market engagement strategy, starting with detailed regional analysis of WEEE datasets and progressively mapping opportunities outward from the client’s operational site. This enabled prioritisation of prospects based on proximity, waste flows and treatment requirements.

The WasteVyne interrogated multiple datasets, developing bespoke systems and analytical methods to uncover nuances not immediately visible in standard reports. These insights identified “ideal prospects” whose waste profiles aligned strongly with the client’s unique treatment solutions and technical capabilities.

Engagement messaging was tailored to each prospect, leading with partnership, long-term solutions and collaborative problem-solving rather than transactional pricing. Clear USPs were positioned around specialist treatment, compliance strength and the ability to manage complex or atypical WEEE streams.

Outcome
The project delivered a focused pipeline of high-quality authority and commercial prospects, improved engagement rates and positioned the client as a strategic partner rather than a commodity processor. The data systems and insights developed continue to support ongoing business development and long-term growth.