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Case Study: Customer Perception Gap Analysis for a Large UK Composter Case Study: Customer Perception Gap Analysis for a Large UK Composter

Case Study: Customer Perception Gap Analysis for a Large UK Composter

Ken Davidson 0 66

Client: Large UK-based composting and organics recycling operator 

Project Overview

The WasteVyne was commissioned to undertake an independent customer insight study to support the client’s future communications strategy and customer engagement approach. The study was designed to capture both external customer feedback and internal employee perceptions, providing a structured view of customer experience across multiple touchpoints.

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A simple shift in sales approach can increase revenues A simple shift in sales approach can increase revenues

A simple shift in sales approach can increase revenues

Differentiation in the waste sector

Ken Davidson 0 2119

It’s fair to say that many businesses find it difficult to differentiate the service offered by commercial wheelie bin and skip operators.  Afterall a plastic container or an metal skip appear on face value to be very much the same, with price generally perceived by the uninitiated the only difference. 

But is it?

 

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