Large Volume Container Collection
Strategic Market Assessment Focuses Commercial Activity
The WasteVyne was approached by a high volume waste collector to help shape its sales & marketing strategy and to grow the business by effectively integrating all the company’s resources.
The project involved working collaboratively across the sales and marketing, operations and finance functions, analysing revenues and profitability by vehicle mode, location and customer group and the implications for the business. Each stage of the sales cycle was also assessed in detail in order to identify core touch points and service improvements.
The result was a structured marketing plan which has become a focal point for regular inter-departmental reviews. A revised incentive scheme was also developed and implemented to align sales targets to the new company goals. A simple dashboard provides weekly headline numbers aligning activity to those goals.
The WasteVyne has developed a unique model to examine existing revenue and profit sources, using the information to shape sales and marketing strategy, especially around account retention, new business development, account management and departmental collaboration.