Case Study: Identifying Ideal Prospects for High-Performance Baling Solutions

Client: Manufacturer of high-value CAPEX cardboard baling solutions

Challenge:
The client sought to build a strong pipeline of waste treatment and commercial customers, where purchasing decisions are complex, driven by operational efficiency and total cost of ownership rather than upfront price alone.

Approach:
The WasteVyne analysed large regional datasets covering waste producers, treatment facilities, and commercial operators. These datasets were interrogated by geography, sector, scale, and waste profile to identify patterns and opportunities. The WasteVyne developed bespoke data systems to refine this analysis, uncovering nuanced indicators that highlighted “ideal prospects” most likely to benefit from advanced baling solutions.

Engagement with prospects was led through a partnership-focused narrative, emphasising long-term solutions, cost reduction, operational resilience, and problem-solving. Messaging highlighted the client’s strong USPs, including unique treatment capabilities, reliability and suitability for high-throughput environments.

Outcome:
The project delivered a targeted, high-quality pipeline of waste treatment and commercial clients aligned with the client’s value proposition. By combining data-led insight with solution-driven engagement, the client was positioned as a long-term strategic partner rather than an equipment supplier, improving conversion quality and long-term commercial potential.

The process also works with many other waste streams such as plastics, metal, glass, wood, aggregates, WEEE, and more.