Market evaluation of a new compost/soil conditioner in order to inform a launch strategy.

Added value research for the waste sector which can reduce customer churn, improve customer experience and identify market opportunities.

Research to assess customer satisfaction in order to identify areas of improvement, whilst also shaping website & marketing activity.

Understanding true perceptions of the company’s brand, whilst assessing key areas of service experience, in a highly competitive marketplace.  

It’s fair to say that many businesses find it difficult to differentiate the service offered by commercial wheelie bin and skip operators.  Afterall a plastic container or an metal skip appear on face value to be very much the same, with price generally perceived by the uninitiated the only difference. 

But is it?