It’s fair to say that many businesses find it difficult to differentiate the service offered by commercial wheelie bin and skip operators.  Afterall a plastic container or an metal skip appear on face value to be very much the same, with price generally perceived by the uninitiated the only difference. 

But is it?

Did you know that a typical standard rules waste transfer permit has over 200 material codes. That’s a vast array of material types that could potentially be accepted by the same site! However, we’ve seen from experience that many facilities only use a handful of these codes and typically those common materials such as; plastic, metal, rubber, inert, organic and so on.

For many organic treatment facilities, revenue can be focused upon a few critical months in the summer, with quieter winter periods proving less fruitful. An already successful business was looking for the ideal mix of products to even out site activity and cash flow throughout the year, without impacting negatively on current waste streams.

This expanding treatment facility wished to gauge the views of its clients in order to understand how it was perceived in the marketplace and, importantly, how it could differentiate from its competitors.

​The project involved working collaboratively across the sales and marketing, operations and finance functions, analysing revenues and profitability by vehicle mode, location and customer group and the implications for the business. Each stage of the sales cycle was also assessed in detail in order to identify core touch points and service improvements.