Client: Large UK-based composting and organics recycling operator 

Project Overview

The WasteVyne was commissioned to undertake an independent customer insight study to support the client’s future communications strategy and customer engagement approach. The study was designed to capture both external customer feedback and internal employee perceptions, providing a structured view of customer experience across multiple touchpoints.

Client: Large Independent Waste Haulier (UK)

The client operates a large regional fleet transporting materials to key treatment facilities. While outbound routes were well utilised, a significant proportion of vehicles were returning empty, particularly on longer-distance routes. This reduced fleet efficiency, increased cost per mile, and limited margin potential.

The client sought to improve utilisation capacity on key routes without adding vehicles or increasing operational complexity.

Client: National Residual Derived Fuel Processor

The WasteVyne was commissioned to assess the availability of residual and commercial & industrial waste around a pipeline of planned Refuse Derived Fuel (RDF) facilities. The study provided spatial, data-led evidence to support site selection, investment decisions and partner engagement.

Client: A global leader in surface treatment technologies and part of a multinational chemical manufacturing group, supplying high-performance chemical solutions to key manufacturing industries worldwide.

Challenge

Within the client’s extensive portfolio sat a range of advanced washing agents, separation additives and defoamers designed specifically for the plastics and PET recycling sector. Despite strong technical performance, these products were gaining little traction in the market.

The PET recycling sector had become highly commodity-driven, with purchasing decisions dominated by price rather than performance. Lower-quality, poorly performing competitors were winning market share through transactional sales approaches.

Internally, the client’s established sales team was highly effective with blue-chip manufacturing customers but had very limited success with emerging opportunities in the waste and recycling sector. As a result, a technically strong product range was underperforming commercially.

Client: Manufacturer of advanced material treatment systems supplying high-value capital equipment into regulated industrial markets.

The Challenge

The client was challenged with long sales cycles and many decision-makers. Conversations tended to focus on technical features rather than real business value.