Client: National Residual Derived Fuel Processor

The WasteVyne was commissioned to assess the availability of residual and commercial & industrial waste around a pipeline of planned Refuse Derived Fuel (RDF) facilities. The study provided spatial, data-led evidence to support site selection, investment decisions and partner engagement.

Client: A global leader in surface treatment technologies and part of a multinational chemical manufacturing group, supplying high-performance chemical solutions to key manufacturing industries worldwide.

Challenge

Within the client’s extensive portfolio sat a range of advanced washing agents, separation additives and defoamers designed specifically for the plastics and PET recycling sector. Despite strong technical performance, these products were gaining little traction in the market.

The PET recycling sector had become highly commodity-driven, with purchasing decisions dominated by price rather than performance. Lower-quality, poorly performing competitors were winning market share through transactional sales approaches.

Internally, the client’s established sales team was highly effective with blue-chip manufacturing customers but had very limited success with emerging opportunities in the waste and recycling sector. As a result, a technically strong product range was underperforming commercially.

Client: Manufacturer of advanced material treatment systems supplying high-value capital equipment into regulated industrial markets.

The Challenge

The client was challenged with long sales cycles and many decision-makers. Conversations tended to focus on technical features rather than real business value. 

Changes to landfill tax came into effect in April 2025 in England and Northern Ireland, with the standard rate increasing by 21% up to £126.15 per tonne and the lower rate by nearly 23% to £4.05 per tonne.

The question is will it promote more sustainable waste management practices and divert waste to other recovery/recycling options, as it is designed to do? Or will it be counter-productive and impact negatively on both households and businesses, at a time when companies are already struggling with increased operational costs?

If you are a manufacturing/industrial company looking for materials that you can repurpose/remanufacture, perhaps even using your existing technologies & know-how, then we would love to discuss how our sales agency approach could work for your organisation.