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Case Study: Identifying Ideal Prospects for High-Performance Baling Solutions

Ken Davidson 0 86

Client: Manufacturer of high-value CAPEX cardboard baling solutions

The client sought to build a strong pipeline of waste treatment and commercial customers in a competitive market, where purchasing decisions are complex, long-term and driven by operational efficiency and total cost of ownership rather than upfront price alone.

Case Study: Customer Perception Gap Analysis for a Large UK Composter

Ken Davidson 0 79

Client: Large UK-based composting and organics recycling operator 

Project Overview

The WasteVyne was commissioned to undertake an independent customer insight study to support the client’s future communications strategy and customer engagement approach. The study was designed to capture both external customer feedback and internal employee perceptions, providing a structured view of customer experience across multiple touchpoints.

Case Study: Increasing Fleet Utilisation Through Strategic Backhaul Planning

Ken Davidson 0 72

Client: Large Independent Waste Haulier (UK)

The client operates a large regional fleet transporting materials to key treatment facilities. While outbound routes were well utilised, a significant proportion of vehicles were returning empty, particularly on longer-distance routes. This reduced fleet efficiency, increased cost per mile, and limited margin potential.

The client sought to improve utilisation capacity on key routes without adding vehicles or increasing operational complexity.

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