Case Study: AD & Food Waste Collections – Sales & Marketing Strategy Development

The WasteVyne was brought in to help shape a clearer, more effective sales and marketing strategy for a large anaerobic digestion (AD) facility operating across a defined regional catchment. The operator handled bulk food waste from some of the region’s largest food manufacturers, alongside a large-scale food waste bin collection service serving hospitality, retail and other commercial customers across the area.

Client: A leading European company making and supplying renewable fuels for homes and industry.

The client needs to find reliable, low-carbon materials to support both their existing products and new ideas, without affecting performance cost or consistency. We work alongside their senior team, R&D and project staff across a range of live projects, focusing on sourcing materials that lower costs, cut carbon and build their in-house knowledge.

Client: Waste Wood Collection & Treatment Operator

The client required a clear understanding of available waste wood volumes arising from regional waste treatment operators. They needed visibility of material availability along existing transport routes, also insight into complimentary material streams that could supplement core waste wood feedstock without increasing processing complexity or logistics costs.

Client: Manufacturer of high-value CAPEX cardboard baling solutions

The client sought to build a strong pipeline of waste treatment and commercial customers in a competitive market, where purchasing decisions are complex, long-term and driven by operational efficiency and total cost of ownership rather than upfront price alone.

Client: Leading independent waste management and treatment organisation

The WasteVyne was engaged to assess Dry Mixed Recycling (DMR) volumes around several potential acquisition sites. The study focused on quantifying material by key EWC codes and visualising availability within 50-mile and 100-mile catchments.