With your internal teams focused upon the day to day running of the business, using an experienced external resource can actually save you money in the long run. The WasteVyne acts as a connection point to identify market opportunities within the industry and to bring them to fruition. Combining both sales & marketing expertise, we gain a deeper understanding of where you would like to be in the longer term, so that we can work with you to grow that business in the most profitable areas.  

The Plastics Market Situation Report is part of WRAP’s series of reports that provides in-depth information on the latest economic, market and regulatory trends affecting the capture and recycling of recovered plastics

Key themes to emerge from this report are:

• Plastic arising
• Plastics collections
• UK domestic plastic recycling needs to increase to meet targets
• Export markets close the door on poor quality plastic
• UK Plastics Pact
• Increased demand for recycled content
• A global challenge
• Greater awareness of the environmental impact of mismanaged waste plastic
• Policy changes supporting positive change

For many organic treatment facilities, revenue can be focused upon a few critical months in the summer, with quieter winter periods proving less fruitful. An already successful business was looking for the ideal mix of products to even out site activity and cash flow throughout the year, without impacting negatively on current waste streams.

This expanding treatment facility wished to gauge the views of its clients in order to understand how it was perceived in the marketplace and, importantly, how it could differentiate from its competitors.

​The project involved working collaboratively across the sales and marketing, operations and finance functions, analysing revenues and profitability by vehicle mode, location and customer group and the implications for the business. Each stage of the sales cycle was also assessed in detail in order to identify core touch points and service improvements.